This post may contain affiliate links. If you purchase something through that link, I will make a small commission at no additional cost to you. Thanks for your continued support!

Tulum in Mexico is a true slice of paradise where turquoise waters meet ancient Mayan history and modern boho charm. As a travel advisor, I can tell you it’s one of those rare destinations that truly has it all: pristine beaches, mystical ruins, world-class dining, and unforgettable adventures. Whether you’re craving relaxation on a white-sand beach, diving into a cenote, exploring cultural treasures, or indulging in farm-to-table cuisine, Tulum offers experiences that can be tailored to every type of traveler.

Here are my top recommended must-do activities to ensure your trip is as magical and seamless as possible.

1. Explore the Tulum Ruins

Perched above the turquoise Caribbean Sea, the Tulum Ruins are the only Mayan city built on the coast. Walk among ancient temples like El Castillo, and don’t miss the cliffside views of the sparkling sea below.

Travel Tip: Arrive early to beat the crowds & the midday heat. Don’t forget water, sunscreen and a hat!

2. Visit Sian Ka’an Biosphere Reserve

A UNESCO World Heritage site, Sian Ka’an is a vast natural reserve home to mangroves, lagoons, and wildlife like turtles, dolphins, and exotic birds. Take a guided tour by boat, kayak, or bike to explore the diverse ecosystems.

3. Relax on Tulum’s Beaches

From Playa Paraiso to Las Palmas, Tulum’s beaches are iconic for their powdery white sand and calm, turquoise waters. Spend a day lounging, swimming, or renting a paddleboard.

Travel Tip: Pay attention to whether the beach you want to visit is public vs. private. It’s trickier than you might think!

4. Take a Yoga Class or Wellness Retreat

Tulum is known for its wellness culture. Join a beachside yoga class, enjoy a temazcal (traditional sweat lodge), or book a day at a spa retreat.

Travel Tip: Many retreats offer packages combining yoga, meditation, and healthy meals. Ask me about my favorites!

5. Experience Tulum’s Culinary Scene

Tulum’s restaurants range from beachside taco stands to upscale dining. Don’t miss local specialties like ceviche, cochinita pibil, and fresh seafood. Our favs were Casa Jaguar and Gitano’s.

Travel Tip: Reserve in advance ahead as popular fine-dining spots book up early.

6. Explore Tulum Town (Pueblo)

While the beach area is idyllic, Tulum Pueblo offers authentic Mexican culture, colorful streets, shops, and affordable eateries. It’s perfect for souvenir shopping or tasting street food like tacos and marquesitas.

7. Swim in a Cenote

Tulum is surrounded by natural freshwater cenotes, which are sinkholes formed by limestone caves. Popular ones include Gran Cenote, Cenote Calavera, and Cenote Dos Ojos. Snorkeling or diving in these crystal-clear waters is a must for any adventure seeker.

Travel Tip: Don’t forget water shoes for rocky areas and bring a waterproof camera or GoPro to capture all the fun!

8. Bike Down Tulum’s Famous Beach Road

One of the best ways to soak up the laid-back vibe of Tulum is by renting a bike and cruising along the scenic Beach Road. Lined with boutique hotels, beach clubs, yoga studios, and chic shops, this palm-fringed stretch offers endless opportunities to stop, explore, and take in the Caribbean views at your own pace. It’s the perfect blend of adventure and relaxation, and it’s a fun, eco-friendly way to see the heart of Tulum.

Tulum is best explored over 3–5 days, allowing time for beach relaxation, adventure, and cultural experiences. Renting a bike is a popular and eco-friendly way to get around, and booking tours ahead can save time and ensure the best experiences.

Whether you’re seeking history, nature, or relaxation, Tulum is a destination that promises unforgettable memories. Pack your swimsuit, sunscreen, and sense of adventure, and get ready to explore this Mexican paradise!

8 Must-Do Activities in Tulum, Mexico